The Grayson Hotel, a new outpost of Hyatt's Unbound Collection, has made its debut in Midtown South.

Grayson Hotel lobbyMarcello Pozzi

Located at 30 W. 39th Street (just west of Fifth Avenue and just south of Bryant Park), the new 27-story, 296 room hotel was developed by Fortuna Realty Group. The hotel includes two new food and beverage venues: Harta, a Mediterranean Brasserie from  Chef Jonathan Benno and Executive Chef Mark Zuckerman, and Bar Cima, a rooftop mezcaleria with views of the Empire State Building and Hudson River.

Guests at the hotel will have access to amenities including a 24-hour fitness center called GRIT, featuring SoulCycle bikes, TRX Treadmills, and StairMaster Machines, as well as dumbbells and cross trainers.

Italian architect Marcello Pozzi designed the Grayson, which is highlighted exposed concrete ceilings, bathrooms outfitted with subway tiles, and a spiral staircase in the lobby.

Grayson Hotel interiorMarcello Pozzi

Opening preview rates at the Grayson begin at $409 per night. See more at the hotel's website.